Exam

Homework Question: Research the way recent film four films have been marketed, and compare it to the way blockbuster films are marketed.

Film four movie is – Happy- Go- Lucky

Happy-Go-Lucky is a 2008 British comedy-drama independent film. Happy-Go-Lucky was marketed by using the film distribution company Momentum Pictures, who are one of the leading independent motion picture distributors in the UK releases approximately 20 theatrical films a year, with several dtv releases this means that by happy go lucky using this they can increase their films publicity to their audience due to the using of momentum pictures attracting and increasing the awareness of Happy-Go-Lucky target audience as they are a well-known independent distributor of films. They also got Theresa Roberts, who is he head of publicity for the film distribution company Momentum Pictures, to comment on the financing of the film based which was based on Leigh's reputation and how the film's marketing campaign focused on actress Sally Hawkins, who won an award for her performance in the film this made the audience to become interested in the film more due to its leading actor which also would have lured the audience to watch the film. Lastly they also got Jamie Schwartz, marketing director at Momentum, to comment on the film's optimistic tone. By them doing this it shows that cost was cheap because they used their main distributor to help them market their film by using the same business, especially as they were leading distributor for all independent films this meant that the public rely on their opinions of films and also meant that if they were in favour of films this meant that the audience also would be prepared to watch this film as they will see momentum pictures as reliable sources when it comes to independent films.

However blockbusters are marketed in a completely different way sometimes they do campaigns  a year or more before the film debuts, this means you introduce it with ninety-second teaser trailers and viral Internet “leaks” of gossip or early footage, in preparation for the main trailer, which appears four months before the release,  also five weeks before the film opens, they start saturating with a “flight” of thirty-second TV spots; and, at the end, you remind with fifteen-second spots, newspaper ads, and billboards. Studios typically spend about ten million dollars on the “basics” (cutting trailers and designing posters, conducting market research, flying the film’s talent to the junket and the première, and the première itself) and thirty million on the media. They also give a lot of attention on the marketing mix the 4Ps Product.

Product -A film needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented to the audience so they can select the film on the basis of content

Placing - A film has to have the right release date — Christmas for a Christmas movie etc. Its release date will also depend on what else is being released at the same time - films have to fight it out for cinema screens. It would be pointless releasing any big action adventure movie the same weekend as another one simply because cinema goers would choose between it and the competition, thus halving the box office takings. It makes more sense to put a romantic comedy in that release slot, to mop up the movie-goers who are not interested in big screen action

Promotion:

•Print advertising (posters + ads in newspapers & magazines)

•Trailers (screened at cinemas + on TV/radio)

•Internet sites (including Facebook 'fan' pages)

•Viral Videos

•Merchandising — the list is endless books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie

Publicity - The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks).

 Summary Of Midsomer Murders

The classic English village murder mystery has long been a favourite of aficionados of detective stories..Midsomer Murders featuring Chief Inspector Tom Barnaby and his partner Daniel Casey, the creation of writer Caroline Graham on whose books the early teleplays were based.

 In this episode of  Midsomer Murders called faithful unto Death, is set firmly in the present and the murders Barnaby and Troy are faced with include kidnappings, kitchen knives, lies, blackmail, and revenge.

plot summary

A craft centre in the old mill at Morton Fendle is losing money. Several locals have invested in the business and believe they have been swindled by Alan Hollingsworth, the man behind it. When Hollingsworth's glamorous wife Simone goes missing, nobody even raises an eyebrow, let alone suspect anything sinister. However, after her suspicious neighbours, the elderly Brockley's, notice her husband digging holes in his garden late one night, they call in Chief Inspector Barnaby for help unearthing his dark secrets. Everyone becomes a suspect. Barnaby believes she has been kidnapped after finding pictures of simone being badly treated in a room and puts Hollingsworth under observation. However, Hollingsworth evades the police, carrying a bundle of cash, and a woman neighbour Brenda who is in love with hollingsworth, follows him to his rendez-vous is killed in a bizarre road accident by the person who is infact the main charactyer behind the crimes howver he is unknown. Then Hollingsworth is found dead, and Simone turns up alive. Barnaby guesses she and a friend faked the kidnapping. All of simones brusies  she claimed husband gave her were all fake and her and her bestfriend sarah, but he can't prove it.

There are a number of aggrieved investors in the community centre who were of interest to DCI Tom Barnaby and DS Troy. Reg Buckley the company secretary who had been fired for embezzlement is one, along with local pub keepers Nigel and Doreen Anderson. Even retired actress, Elfrida Molfrey and her partner Bunny Dawlish had invested in the centre.

An archetype is an original model or type after which other similar things are patterned; a prototype. Below are examples of a male and female archetype

Action girl

An action girl is a female badass who can go toe to toe with her male counterparts without breaking a sweat.

macho man

a man who is virile and sexually active

A stereotype is a thought that may be adopted about specific types of individuals or certain ways of doing things, but that belief may or may not accurately reflect reality.

The trailer is from the first St Trinians film and the photo is from the second St Trinians film and both mention stereotypes shows that the stereotypes used are necessary for the film. The idea of stereotyping is used in quite a comical way in St Trinians. A stereotype in any case cannot be seen as something positive. The film conveys the idea that everyone, regardless of whether they are a ‘chav’, ‘emo’, ‘posh totty’ or ‘geek’, can get along.

British African

sterotypes of british african

• they cant speak good english
• very traditional
• not use to british lifestyle
• freshies
• not use to technology